Sustainable Industry

Denim produced according to strict sustainability standards

Canatiba is all about environmental preservation and social responsibility

Sustainability in the textile industry is now a real concern. The search for new technologies and production processes that are less harmful to the environment is a major challenge in this industry.

Canatiba Denim Industry, a leading denim producer, spends on the development of new products and technologies that minimize the impact of its production on the environment. The company’s initiatives are in line with the strategy of the National Confederation of Industry (CNI) towards a low-carbon economy in Brazil based on four pillars: energy transition, carbon market, circular economy, and forest conservation.

Taking action – The company has adopted a host of self-assessment tools to measure its environmental and social sustainability performance across the entire supply chain. In addition to chemical management, it tracks raw materials and products, and monitors its consumption of water, electricity, fuels, and waste management.

These actions helped the company achieve a 90% reduction in the use of fossil fuels, thermal energy and boiler gases, in addition to water reuse. Also, the company uses aniline-free dyes and dyeing techniques that save 80% of water in the process.

Canatiba uses eco-friendly fiber, natural and biodegradable flax, biodegradable polyamide and 100% recycled cotton certified by Responsible Brazilian Cotton (ABR) program and by the Better Cotton Initiative (BCI). The ABR program ensures the sustainability of cotton and operates a benchmark scheme with another globally recognized initiative – the BCI – that operates in 21 countries. The ABR/BCI partnership has helped to make Brazil the world champion in certified sustainable fiber.

“Today, we provide an enabling environment for our customers to produce jeans with all the visual effects and touch and wear features available while using very little water without increased costs,” says Fabio Covolan, a director at Canatiba.

Water – Canatiba also supports a culture of sustainable washing and has set up a model laundry at its plant in Santa Bárbara d’Oeste (SP) to promote best practices in this domain. “We are prepared for a water crisis because we invest in solutions in a timely, responsible and conscious manner,” says Fabio Covolan.

The company also participates in the Sou de Algodão movement, an innovative and creative industry platform. The idea is to strengthen and create ties among the major players in the supply chain around a common good: promoting sustainability and responsible consumption in the fashion industry by transforming raw materials into high added-value products.

Canatiba Denim Industry has three manufacturing sites in Santa Bárbara D’Oeste (SP), which monthly produce more than 11 million linear meters of fabric for the domestic market. The company has operations in Europe, Latin America and Africa.