Malibu focuses on the reuse of material to produce shoes
Despite its usability and versatility, production and in particular disposal of PVC are issues that need to be addressed. PVC is resistant to decomposition and, when disposed of, can produce toxic gases that are environmentally harmful.
PVC is widely used in the industrial sector, especially in construction, as it meets requirements related to durability, strength and aesthetics. It can be found in pipes and joints, laminated and flat plates, packaging (flexible films and bottles), wires and cables, shoes, hoses, among other applications.
Malibu produces flip-flops, and is now focusing on recycling PVC – the sole of its products are now made from fully recycled PVC. The recycled material used by Malibu comes through companies located in the states of São Paulo, Bahia and Ceará, which collect it from third-parties, grind it and pass it on to processing companies.
Malibu is based in Juazeiro do Norte, Ceará, in a region with a thriving production of plastic, leather and rubber shoes.
Malibu’s initiative in this regard is in line with the strategy of the National Confederation of Industry (CNI) towards a low-carbon economy in Brazil that is based on four pillars: energy transition, carbon market, circular economy, and forest conservation.
Impressive tonnage – The company uses, on average, 600 tons of previously used PVC on an annual basis. According to Malibu, even amid the market downturn driven by the pandemic, at the end of 2021, this tonnage of PVC was put to good use instead of harming the environment. Each ton of recycled PVC prevents, on average, 130 kilos of oil being dumped into the environment.
In addition, Malibu plans to launch initiatives such as direct reverse logistics. “We started our company in 2011 and, from its inception, we had intended to work with recycled stuff, which was a trend in our region back then,” said the managing director of Malibu, Rosana Ribeiro.
“The advantage of using recycled materials is precisely the concern for the environment, since we believe that it is up to each one of us to embrace reusing and recycling,” she said.