The largest company that is fully Brazilian owned in the brewing industry is pursuing sustainability through circular economy, reverse logistics, sustainable packaging, and actions to minimize the use of energy and water
Having a more sustainable production process means minimizing environmental risks, reducing impacts and preventing issues from occurring in the industrial process. The brewing industry has been adopting sustainable practices in breweries through circular economy, reverse logistics, sustainable packaging, and actions to minimize the use of energy and water.
Brands under the Grupo Petrópolis umbrella include beer brands (Crystal, Lokal, Itaipava, Black Princess, Petra, and Weltenburger); energy drinks (TNT Energy Drink and Magneto); isotonic drinks (TNT); vodkas (Blue Spirit Ice and Nordka); Cabaré ICE; and Petra water, and the Group implements sustainable actions along its production process.
The company’s initiatives are in line with the strategy of the National Confederation of Industry (CNI) towards a low-carbon economy in Brazil based on four pillars: energy transition, carbon market, circular economy, and forest conservation.
“Sustainability is a strategic matter for Grupo Petrópolis. We are wary of climate change and the preservation of natural resources, and we engage in actions to build a healthier environment and to empower the communities where we operate,” says Alaércio Nicoletti Jr, Sustainability and Continuous Improvement Manager.
Figures – The company manages waste throughout all stages of operation. In 2020, 244,000 tons of waste were reused, beneficiaries included 1.5 thousand people, and sales of recyclables generated 12.2 million Brazilian reais. Approximately 11 tons of post-consumer waste were reclaimed and fed back into Grupo Petrópolis’s production chain. As part of selective collection efforts, tires were reused for the production of synthetic grass for sports and social leisure applications. As many as 10,300 tires were reused.
The avoided disposal of waste in landfills prevented the emission of 2 thousand tons of CO2. In addition, 3.5 thousand packages were collected as part of a sustainability action conducted during the Carnaval festival in Salvador.
Itaipava labels are 100% recycled and the company is considering expanding this to other products. There was also a 43% reduction in the weight of PET bottle caps, with a reduction in consumption of 17 tons of plastic in 2020.
Clean energy – The Group also uses renewable fuels such as biomass at its plants in Boituva (SP) and Rondonópolis (MT). It also makes use of technological equipment to reduce energy consumption; LED lamps and natural lighting in the filling lines and process areas; natural ventilation and solar heating in changing rooms; and an air conditioning system with direct expansion units using coils that are cooled with ice water.
It has also deployed distributed photovoltaic generation systems at the Rio das Ostras (RJ) dealer sites, serving this site and the Campo dos Goytacazes (RJ) site.
In terms of water conservation and reuse, Grupo Petrópolis has reduced its consumption rate by 35% (hectoliters of water for each hectoliter produced).
The company – Founded in the city of Petrópolis in the mountainous region of Rio de Janeiro, Grupo Petrópolis is the largest company that is fully Brazilian owned in the industry. It produces beers and other alcoholic and non-alcoholic beverages with a focus on quality.
Grupo Petrópolis currently has operations in virtually all regions of the country, with 8 beverage plants (Petrópolis – RJ, Teresópolis – RJ, Boituva – SP, Bragança Paulista – SP, Rondonópolis – MT, Alagoinhas – BA, Itapissuma – PE, and Uberaba – MG), one packaging and recycling site (Boituva – SP) and more than 160 distribution sites.