Sustainable Industry

Veracel funds a protected area to preserve biodiversity

Actions include preservation of the Atlantic Forest and monitoring of humpback whales and sea turtles

Forest conservation is vital to mitigate the effects of global warming and preserve biodiversity. Brazil has a large forest cover – the second largest in the world – and is endowed with plentiful natural resources and raw materials that are fundamental for the balance and stability of ecosystems. However, they require more and more sustainable management solutions from the industrial sector.

Environmental conservation actions support the ecological cycle and maintenance of life for both animals and human beings.

Veracel is in the pulp business, and is continually seeking to adopt sustainable practices for the production of its flagship product. The company’s initiatives in this regard are consistent with forest conservation, one of the four pillars in the strategy of the National Confederation of Industry (CNI) towards a low-carbon economy.

With an average annual production of 1.1 million tons of pulp, this agro-industrial business has over 3,000 associate and contractor members of staff in the Costa do Descobrimento region.

Reserve – One of Veracel’s main initiatives is the Private Natural Heritage Reserve (RPPN) Estação Veracel, a protected area owned by the company that is recognized by the Chico Mendes Institute for Biodiversity Conservation (ICMBio). Located in southern Bahia, the PA is the largest private Atlantic Forest reserve in the Northeast, and is part of the Atlantic Forest conservation strategy in southern Bahia. In addition to environmental education and bird watching, Estação Veracel has hosted and promoted the work of scientific researchers.

According to Virgínia Camargos, coordinator of Veracel’s Environmental Strategy and Integrated Management, environmental conservation actions support the ecological cycle and maintenance of life for both animals and human beings. “This is one of the pillars of sustainable development and is in line with our objective of being responsible, inspiring people and valuing life,” she said.
The company’s eucalyptus trees make up a mosaic with the native forest, serving as a shelter and passageway for fauna. It allows for species to migrate and prevents their isolation. An analysis of the area where the company operates shows more than 65,000 hectares connected with more than 5.5 million native trees from the Atlantic Forest planted in the region. As it is home to significant populations of endemic and endangered species, the RPPN Estação Veracel was identified as a Key Biodiversity Area and an Important Bird Area in international conventions on environmental conservation.

Animals – Other actions for the conservation of the company’s biodiversity are conducted in partnership with the Instituto Baleia Jubarte (IBJ). The primary action is the monitoring of humpbacks on the southern coast of Bahia in order to understand how human activities can affect the natural flow of these animals.
In addition to this collaboration, the company also has a marine turtle monitoring program, with support from CTA Serviços em Meio Ambiente, an international consulting company in the environmental sector. Veracel monitors the animals daily by collecting information on hatches and by identifying stranded or spawning turtles. Efforts have contributed to an increase in turtle density.