As of 2022, footwear company Vulcabras will have all its manufacturing sites supplied with wind energy. Circular economy actions also play a key role
Renewable energy is a source of clean, inexhaustible energy, and its use provides numerous advantages for the company and the environment. It differs from fossil fuels primarily in its diversity and abundance, in addition to avoiding greenhouse gas emissions.
Wind is one of the fastest growing renewable energy sources in the world, as it does not emit pollutants and also has an inexhaustible source for its generation – the power of wind.
As of 2022, footwear manufacturing company Vulcabras will have all its manufacturing sites supplied with wind energy. Located in Itapetinga (BA) and Horizonte (CE), the plants will be supplied by one of the largest wind farms in the world: Rio do Vento, in Rio Grande do Norte. Operated by Casa dos Ventos, the farm will have a total installed capacity of 1,038 MW.
The company’s initiatives are in line with the strategy of the National Confederation of Industry (CNI) towards a low-carbon economy in Brazil based on four pillars: energy transition, carbon market, circular economy, and forest conservation.
Vulcabras is the manager of sporting goods brands Mizuno, Olympikus and Under Armour. Founded in 1952 in Jundiaí (SP), it has more than 16,000 employees across six sites: two manufacturing plants located in Horizonte (CE) and Itapetinga (BA); and office sites in Jundiaí (SP) and in São Paulo (SP).
Acquisition – The company, under a partnership with Casa dos Ventos – a leading company in the development of wind energy projects in the country –, made an investment of 150 million BRL to ensure that its plants are supplied with wind energy. The contract includes the supply of clean energy for a minimum period of 13 years. The company will supply all of Vulcabras’ energy requirements, which is equivalent to an average of 7 megawatts (MW).
“This is a historical moment for Vulcabras, which has as one of its values thinking about tomorrow. The partnership with Casa dos Ventos reaffirms this value of ours, and shows that Vulcabras is concerned not only with achieving sustainability, but also taking the result of this to all Brazilian citizens,” says Vulcabras CEO Pedro Bartelle.
Running shoes – Along with the use of renewable energy, Vulcabras also develops circular economy actions (rethinking, reducing, reusing, recycling, and refusing). Multiple actions are underway: rethinking production processes and habits and attitudes of employees; reducing waste generation and disposal; reusing products and ensuring the quality standard for responsible consumption; and recycling the waste generated by feeding it into the production chain or into the chain of strategic partnerships.
All products are now part of the circular economy process, but a product fully developed with sustainable inputs was missing. With this in mind, Vulcabras developed, through the Olympikus brand, the Corre 1 Eco, which is a sustainable version of running shoes. Manufactured from recycled and renewable components, Corre 1 Eco uses materials such as EVA Verde, which is produced from sugarcane and is used in the sole and insole of the shoes. In addition, the upper is made from polyester threads that are recycled from plastic bottles, and on the sole there are also special rubbers extracted from rubber trees. Starting in 2022, all production will fully rely on wind energy.