Sustainable Industry

Brazil Sustainable Industry project to have a channel on social media to spread the word about sustainable initiatives by the industrial sector

Launch on social media and a more modern trilingual website mark a new phase for a project that showcases Brazil’s industrial sector as a leading player in sustainable solutions

Brazil’s industrial sector has been upgrading its approach for the design and delivery of solutions for the country’s sustainable development. This is the path for companies to increasingly gain competitiveness both in domestic and international markets. In some areas, Brazil is now a reference for sustainable solutions. In order to expand the dissemination of these actions, the Brazil Sustainable Industry project has a new look and is also making a debut on social media.

The new website went live this Monday (May 30). The portal is organized around various fronts, supports three languages (Portuguese, English and Spanish) and has both a national and international reach. With a modern look and in line with the latest trends in user experience, the platform works as a content hub (news, articles, interviews, sustainability tips, videos, and business cases).

“We want to raise the profile of the achievements by Brazil’s industrial sectors that currently operate under a low carbon strategy, considering the following four pillars: energy transition, carbon market, forest conservation, and the circular economy. The purpose of the Brazil Sustainable Industry project is to pay tribute to these sustainable actions and inspire other initiatives throughout the value chain,” says Davi Bomtempo, Executive Manager for Environment and Sustainability at the National Confederation of Industry (CNI).

Did you like it? Follow Brazil Sustainable Industry on social media  

As part of its new phase, the Brazil Sustainable Industry project is also making a debut on social media. The seven new channels went live on Wednesday (May 25), a date that marks the celebrations for Industry Day. Now, you can like and follow Brazil Sustainable Industry on Facebook, Instagram, Twitter, Youtube and on three profiles on LinkedIn, in the three languages ​​of the project. The goal is to deliver quality content to both Brazilian and foreign audiences. We’ll have an ongoing engagement with the domestic and international press, entrepreneurs, digital influencers and also with generation Z.

Brazil Sustainable Industry’s social media accounts will deliver content that shows how to make better use of inputs and raw materials; actions to reduce greenhouse gas emissions; investments in innovation, research and development (R&D); recycling; rational use of natural resources; encouraging sustainable practices, and more.

In all these channels, the Brazil Sustainable Industry project will also widely disseminate successful business experiences in ESG (Environment, Social and Governance). An additional goal is to become a true go-to source of content for the two main international events related to the Biodiversity and Climate agendas – COP-15 and COP-27, which will be held in the second half of 2022.

The green transformation has begun

The environment is everyone’s business. Corporations, government and society. The Brazil Sustainable Industry project was launched by the National Confederation of Industry (CNI) in October 2021 with the support of trade associations as an arena to showcase the relevant contributions of Brazil’s industrial sector to the Sustainability agenda.

The project’s vision is to support business promotion and attract investments to Brazil, which has a great potential but still has a limited share in the international market. In 2021, it acted as an important channel for the industrial sector to voice its position on the negotiations during COP-26 and for the dissemination of its initiatives.

Would you like to be part of this green transformation? Check this out:

Websites

  • Industria Verde – In Portuguese
  • Brazil Sustainable Industry – In English
  • Industria Sostenible Brasil – In Spanish

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